Communicate “Love, Not Loss” in the UN Decade on Biodiversity

We are now in the United Nations Decade of Biodiversity 2011-2020. Under the Convention on Biological Diversity there is a Strategic Plan with the number one target “By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably”. To support this the IUCN Commission on Education and Communication has launched the “Love, Not Loss” campaign, saying that the best way to rekindle a lost love is not to talk about what went wrong — extinction, habitat loss or resource scarcity – it’s to remember what we loved in the first place. Campaign resources include the “How to Tell a Love Story” video.